Brett Cooper: Hero, Villain, or Secret Third Thing?

PLUS: Navigating Job Markets, Movie Nights, and Life's Curveballs

Jan 31, 2025

When Brett Cooper announced her exit from The Daily Wire it ignited a firestorm. A fraction of this can be seen in the first half of her official trailer below. I tweeted out in support of Brett, as we don’t know the full details of her departure. Several in the DW fan club quickly jumped on the tweet, saying I needed to give Reagan a chance. Unfortunately, they weren’t as quick to offer the same charitable embrace to Brett’s trailer. Rather, many were vicious despite lacking context and pursuing a vitriolic view of this young woman’s actions with several aiming to make her a villain. However, we do have some hard facts.

Brett is 23 years old. She’s recently married and has traditional values. She also was a standout host at The Daily Wire with her audience size, engagement, and demographic appeal, significantly contributing to the platform's metrics during her tenure.

One source states, “Cooper's videos often outperformed other Daily Wire content in terms of views, with some speculation that her videos even outdid those of Ben Shapiro in popularity at certain points.” Another source shares, “Brett Cooper's show, "The Comments Section with Brett Cooper," saw rapid growth on The Daily Wire's platform. She started hosting the show in January 2022. By June 2022, Jeremy Boreing, co-founder of The Daily Wire, noted that her channel had amassed 200 million views in just four months, making it one of the fastest-growing channels on YouTube during that period. This indicates a significant and swift following growth while she was with The Daily Wire.”

When she became independent, her channel gained nearly 600,000 subscribers without any videos being uploaded. This growth was remarkable. Some sources indicated she achieved over half a million subscribers in just two weeks into 2025. By January 27, 2025, her channel was close to 1 million subscribers, still without content.

Some want to make her an independent hero. This split is between some who don’t like The Daily Wire for various reasons and those who’ve enjoyed Daily Wire content and always appreciated her authenticity and personality. Some want to make her a villain. These include sex pests whose number one quality they looked for in a woman was that they reminded them of Brett or former hardcore simps who concocted parasocial imaginary relationships with her and then got upset when she got married. Some are those spewing vitriol who don’t comprehend what an NDA is and its ramifications.

Last night, as I was doing some late-night scrolling, I saw a video Brett had made earlier this month on her now-defunct TikTok channel (you can follow her here now). Pay attention to the song choice. If you’re truly doing well, most girlies of us don’t rock out to “I Can Do It With A Broken Heart” by Taylor Swift. You can see the sadness in her eyes as she’s putting makeup on. Maybe this type of thinking is why I’ve been called a girls’ girl in the past, but I’ve also been through enough to know that sometimes when you can’t speak, music can.

I’m not here to fight for Brett or spin some ill-conceived tale about how she’s evil and point out alleged antisemitism that can easily be explained through her being a public figure and—gasp!—a normal person who can have friends she disagrees with. Since when has the right been so quick to engage in cancel culture over being a normal human? This is especially interesting considering so many who welcome those who don’t align with the traditional values we conservatives are trying to conserve at breakneck speed like I covered with Andrew Tate.

I’m here to remind you that she’s a 23-year-old newlywed doing her best and will show us who she is through her actions. View them through an objective lens when she does. Think of who you were when you were 23, can you understand where she’s coming from? What she’s going through? Even if it’s with the mere facts that you do have without extrapolating overgenerously or uncharitably? If you were quick to give Reagan a chance, you should maintain that same energy and give Brett a chance.

The Reagan of it All

I don’t have any ill will toward Reagan. I truly wish her the best in her career. I’ve given her a fair shake consuming her content—I checked out her TikTok, followed her on Twitter, and watched some of her show. She’s not for me. She doesn’t come across as authentic, and I find her difficult to decipher. The fact is, there are a wide variety of pop culture shows online, and a fair bit in the conservative space. If you’re anything like me, you select the one you want to watch based on the host’s personality not because you care about every single issue they cover. For me, it isn’t her. But that doesn’t mean I don’t hope she flies high. It would be ideal if they both succeed and have healthy and happy professional and personal lives.

Brett’s New Channel (I wrote this section after watching)

Brett started her first episode on her channel, sharing some of the behind-the-scenes aspects of her set-up and her intentions with her channel. ‘It would not be a Brett Cooper production if we weren’t having fun.’ Her set-up was lovely with abstract art beautifully displayed with a bokeh effect over the background and a bookshelf that we saw her set up in the trailer of her new channel. The furniture was well-styled, and the plant and logo placement had a striking juxtaposition.

The first topic she discussed was right-wing cancel culture, but it’s not what you may expect. This segment was beautifully stated, touching on the humanity and psychology of the middle ground. The discussion of listening to the consumer, and being self-aware was important. Her segues into her ad sponsors, which you may find surprising, were as smooth as her hair.

There were some audio issues when she talked about Trump and Meta, but outside of that, it was well-produced. The end of the show was a big difference, obviously, as after watching her since 2022 I’d grown accustomed to the more polished ending that came from having a team. However, it was more of a speech-like manner at the end where she got to the climax of her point, wrapped up what she was saying, and then headed out. What did you think of her trailer and first episode?

In Sickness and In Health

This week I had to go to the doctor. I was supposed to have a well-visit back in 2024 but it was the day after Jazz had passed and I understandably wasn’t feeling up to it. Unfortunately, this “well visit” brought news that left me feeling unwell. Please keep Kyle and me in your prayers as I undergo testing and procedures to hopefully arrive at results that aren’t tragic. I won’t go into the details, but I’m navigating a path we never anticipated. Once I make it down the road enough to process and gain perspective, there’s a decent likelihood I’ll share.

Being sick has made me even more grateful for my tremendous husband. Whether it’s been him consoling me during the errands we ran after the doctor’s appointment, or how we’ve been taking turns taking care of each other while ill, this time has meant a lot to me. Despite being knocked down by an illness, his tenderness and Christlike attitude have been ever-present. These have served as a comfort and an anchor to me. Sometimes we tend to be so busy in life—or deeply grumpy from being sick—we can brush past the moment that we’re in without being thankful for the silver linings it brings us.

Another example of this is when I made him cookies because when we were at the grocery store we didn’t shop for a sick week, we shopped for a normal week, so that altered things and we ran out of snacks. Sure, he always appreciates my baking, but baking the first day I can stand after being quite ill and having to sit down between different aspects of baking him cookies means more because it takes more. He tried to prevent me from baking cookies in the first place as he was worried I wasn’t up to it, but I wanted to cheer him up and make him something yummy to snack on so we worked together to make it happen.

Where I’ve Been

I’d apologize for missing last week—as I always adore writing, especially to you dear readers—but it seems that my (aimed for) one article a week was early before the bug that was going around knocked my family on our behinds and into our beds. You can find that piece below if you missed it.

Navigating Baby Shower Etiquette in a Modern Village

Jan 21

Gift-giving is a delicate art form, more so when these gifts aid in the new existence of a darling little one. However, etiquette gaps and generational divides can make gift-giving a point of contention among members of your village. These milestones, meant to create lasting memories, can sometimes memorialize grudges. Concerns like these can cause etiq…

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Job Hunting

I’ve been working diligently since graduation to find a remote position where I can make an impact and income. It’s gotten to the point where I can no longer write my Finding Work While Keeping Your Sanity series unironically because I’m beginning to go a bit crazy. It feels as if job hunting is more difficult than having whatever position I could reasonably achieve. I had a “Bruh” moment at my well visit this past week where the nursing assistant asked an intake question to screen for depression—thankfully the office knows me for my humor and kindness so there were no nets when I answered—“Do you feel like you’re letting yourself down or your friends and family?” and I said, “I recently graduated suma cum laude with my Bachelor of Science in Business Administration and a dual minor in Project Management and Psychology and I’ve been actively looking for a job since October, what do you think?” The nursing assistant nearly dropped an f-bomb exclaiming how insane it was that I haven’t been snatched off the job market yet.

This may partially be because there are more “ghost jobs” than ever. As Built In defines them, “Ghost jobs are employment opportunities that don’t really exist. Companies might post these job listings to build a pipeline of future candidates, get a better sense of the talent market or signal growth to employees and stakeholders. Whatever the reason, the company does not have a genuine intention of hiring a candidate anytime soon.” Below is my redacted one-sheet resume. If you’re a business owner reading this, you’re looking for a freelancer, or your company is hiring for a position I’d be suited for, help a girl out and give a shout. I also have a comprehensive portfolio.

I’m grateful to have solid self-worth and know that as a daughter of The Lord, He has blessed me with several tremendous talents and I’m thankful for them. As Matthew 7:11 says, “If you, then, though you are evil, know how to give good gifts to your children, how much more will your Father in heaven give good gifts to those who ask him!” I know that He will eventually, in His perfect timing, give me a great position as long as I keep putting myself out there and being a good steward of all that He’s given me. If you’re likewise looking for work, know that I’m actively praying for you as well.

Film — Fails & Faves

Mothers’ Instinct

While I was sick I had a chance to slow down and watch two movies. Mothers’ Instinct was recently added to Hulu and was a slow burn with a mind-blowing ending. The film is critiqued for its script, which some felt did not match the quality of the performances or the potential of the premise. It holds 53% on Rotten Tomatoes with several feeling left with a sense of unfulfilled promise. As for me, I was reeled into this film’s thumbnail on Hulu due to its beautiful costuming. I wasn’t expecting as much heaviness as was offered. At parts, due to the psychological nature of the film and the slowburn it felt like a migraine. You know that migraine buzz that can happen when pressure keeps building and building and building? That’s how I’d describe it. The ending wasn’t appropriately fleshed out which left me wanting, but the lead performances were done well. It explored meaningful themes and didn’t make me feel like I’d wasted my time which I appreciated.

His Three Daughters

Yesterday, while in a showhole, I’d gotten back to work and was looking for something to watch. While I don’t know of her offscreen, I do always enjoy seeing Natasha Lyonne as an actress. This movie featured Elizabeth Olsen, and Carrie Coon as well. I wasn’t the only one who enjoyed it, either—it holds a 98% approval rating on Rotten Tomatoes and an average score of 84 out of 100 on Metacritic. This beautiful film perfectly encapsulates thorny family dynamics during grief. If you enjoyed this article you’ll likely enjoy this film. My more tender readers should note that it is rated R. It’s everything one could desire in a movie of this magnitude: intimate, intense, honest, relatable, moving, touching, raw, and steadily paced.

Have you seen either of these films? Did you enjoy them? Tell me below!